Omnisend Review 2025: The Best Email and SMS Marketing Tool for Ecommerce Growth
Omnisend is an email marketing tool built for ecommerce stores that want to automate communication and drive more sales. It combines email and SMS marketing, landing pages, and campaigns and automations in one simple platform.
In this review, you will see how Omnisend boosts conversions. It helps manage email subscribers and improves marketing results. This is done through smart workflows and easy-to-use features.
Summary
| Feature | Details |
|---|---|
| Product Name | Omnisend |
| Type | Email and SMS Marketing Platform |
| Best For | Ecommerce stores using Shopify, WooCommerce, or BigCommerce |
| Free Plan | Yes |
| Pricing | Starts from $16 per month |
| Trial | Free forever plan available |
| Official Website | Visit Omnisend Website |
What Is Omnisend
Omnisend is an all-in-one email marketing tool that focuses on ecommerce growth. It helps store owners send targeted email campaigns, recover abandoned cart sales, and build stronger customer relationships.
The platform includes features like discount codes, subject line testing, and customer segmentation to make each message more relevant. With its drag-and-drop editor and prebuilt email templates, anyone can create professional campaigns without technical skills.
Key Features of Omnisend
- Email Campaigns – Send personalized messages to your email subscribers using high-converting templates.
- SMS Marketing – Reach customers instantly through mobile campaigns that support offers and reminders.
- Automation Workflows – Use ready-made workflows to automate your marketing. These include abandoned cart recovery, welcome emails, and post-purchase follow-ups.
- Segmentation – Target customers based on purchase behavior, location, and engagement level.
- Landing Pages – Build promotional pages to capture leads and promote products or discount codes.
- Reporting – Track key data like open rates, conversions, and revenue from each email campaign.
- Integrations – Connect with Google Customer Match, Facebook, and popular ecommerce platforms to expand your reach.
Omnisend Pricing Plans
Omnisend offers multiple paid plans and a free plan for small stores.
- Free Plan – Best for startups with fewer than 250 subscribers. Includes basic email marketing services and limited campaigns.
- Standard Plan – Starts at $16 per month. Offers advanced automations, landing pages, and segmentation tools for growing brands.
- Pro Plan – Starts at $59 per month. Adds SMS credits, Google Customer Match integration, and premium analytics for scaling businesses.
All Omnisend pricing plans include 24/7 customer service and access to templates. This makes it a full marketing solution for ecommerce stores.
Pros and Cons
Pros
- Simple and user-friendly interface
- Combines email and SMS features in one platform
- Ready-to-use workflows for automation and abandoned cart recovery
- High deliverability and easy integration with ecommerce tools
- Helpful customer service and onboarding support
Cons
- Some templates have limited design customization
- Cost may increase as email subscribers grow
Omnisend vs Competitors
| Feature | Omnisend | Mailchimp | Klaviyo |
|---|---|---|---|
| Ecommerce Focus | Strong | Moderate | Strong |
| Email and SMS | Yes | Add-on | Yes |
| Free Plan | Yes | Yes | No |
| Discount Codes | Integrated | Limited | Integrated |
| Google Customer Match | Yes | No | No |
| Best For | Ecommerce brands | Bloggers | Large stores |
Omnisend is ideal for ecommerce stores that want to automate marketing without technical complexity. No matter if you have hundreds or thousands of email subscribers, the platform helps you send personal messages. You can also promote discount codes and boost conversions easily.
- It has an easy-to-use interface.
- It offers powerful automation tools.
- The plans are affordable.
- This makes it a great choice for small and medium online stores.
How to Get Started
- Sign up on the Omnisend website.
- Connect your Shopify or WooCommerce store.
- Import your existing email subscribers.
- Set up your first email campaign using prebuilt templates.
- Create automations for abandoned cart recovery or product recommendations.
Final Verdict
Omnisend offers a powerful combination of email and SMS marketing tools designed specifically for ecommerce. Its smart automations and nice email templates make it special. It also has strong connections with Google Customer Match and Shopify. This sets it apart from other email marketing services.
Whether you choose the free plan or upgrade to a paid plan, Omnisend provides great value. They offer excellent customer service and features that help your business grow.
FAQs About Omnisend
Is Omnisend free?
Yes, Omnisend has a free plan that lets you explore its basic email marketing services without paying. You can manage up to 250 contacts, send 500 emails per month, and test essential campaigns and automations.
This is perfect for new ecommerce stores that want to understand how Omnisend works before switching to a paid plan.
What makes Omnisend different from other email marketing tools?
Omnisend focuses on ecommerce, offering prebuilt automations for abandoned cart recovery, personalized product recommendations, and discount code promotions. It combines email and SMS features, landing pages, and audience segmentation in one dashboard.
You can also use Google Customer Match to retarget your subscribers on Google Ads and YouTube. Most email marketing tools do not offer this feature.
Does Omnisend support advanced campaigns and automations?
Yes, Omnisend includes advanced campaigns and automations to save time and boost engagement. You can set up automated workflows for welcome sequences, re-engagement campaigns, and cart recovery.
Each automation can include both email and SMS steps, ensuring your subscribers get timely and relevant messages.
Are Omnisend’s paid plans worth it?
Omnisend’s paid plans are worth the investment if you run a growing online store. The Standard Plan gives you access to enhanced automations, audience segmentation, and unlimited email campaigns.
The Pro Plan adds premium features like Google Customer Match, detailed analytics, and higher SMS limits. Both plans come with responsive customer service and high deliverability rates.
Can I design my own email templates?
Yes, Omnisend has a drag-and-drop email builder. It helps you make beautiful, mobile-friendly email templates in just minutes. You can customize every element subject line, layout, images, and buttons—to match your brand.
The editor also includes predesigned ecommerce templates optimized for conversions and click-through rates.
